Calldorado celebrates one year anniversary with Red Herring Award win
Posted OnMay 3, 2017 by Sneha Latha
Calldorado, the leader in monetisation of apps with low user activity, today announced that it has won the 2017 Red Herring Top 100 Europe award, recognising the business as one of the most innovative in Europe.
Founded in April 2016, Calldorado addresses the number one problem for Android app developers around the world – how to make money from their apps despite low user activity. It is the only ad tech business that helps app owners make money regardless of app usage. Its new and disruptive model is reshaping mobile advertising and helping app owners make money faster and more efficiently. Using Calldorado’s free solution, Android app owners have achieved more than 500 per cent increase in revenue while also increasing user engagement.
Prior to being selected as winners, Calldorado was judged on a range of quantitative and qualitative measures to earn a place on the top 100 list. These measures included financial performance, technological innovation, management quality, overall business strategy and market penetration. There was also a review of the track record and standing of similar businesses, which allowed Red Herring to see past the “buzz”. The team was then invited to present its winning strategies at the Red Herring Europe Forum in Amsterdam.
“We are delighted to win this prestigious award. It is a great endorsement of the hard work and energy that has gone into making Calldorado what it is”, said Claudia Dreier-Poepperl, CEO and founder of Calldorado. “We are still a very young company and we are confident that this award will spur us on to many more great things. Our technology makes it easier for app owners to make money from the apps they have invested so much time into creating and we look forward to helping even more app owners grow their revenue.”
Headquartered in Kongens Lyngby, Denmark, Calldorado has 53 employees, is privately held and serves a global market.
About Calldorado (www.calldorado.com):
Calldorado is the only ad tech business that helps app owners make money regardless of app usage. Using the Calldorado Caller ID SDK, app owners can generate revenues even when their app is inactive and at the same time re-engage users.
Once the easily integrated Caller ID SDK has been added to an app, the Calldorado platform serves ads to the Caller ID screen at the end of a call, while space on the same screen provides app owners with an unobtrusive hook for re-engagement. Caller ID reveals the identity of a caller even if they are not in the user’s contacts. Calldorado’s solution addresses both monetization and user-engagement – two major problems in the increasingly crowded Android app market.
We’re app developers who established Calldorado to solve the number one problem for Android app developers around the world - how to make money from their apps due to low user activity. It’s all we do, and it works.