Nominum Joins Wireless Broadband Alliance
Posted OnJune 15, 2016 by Geeta Priya
Nominum(tm), the DNS innovation leader and first to market with an extensible DNS platform that accelerates service provider digital transformation, announced today that it has become a member of the Wireless Broadband Alliance (WBA). The WBA brings together leaders in the telecommunications ecosystem, including operators, vendors, influencers and governmental agencies, to advance wireless networking around the globe. It is the leading organization driving the adoption of wireless broadband and championing the development of the converged wireless broadband ecosystem.
"As we work to ensure universal wireless connectivity for consumers -- where interoperability and security between different technologies is a key requirement -- Nominum's industry leadership and contributions will be greatly valued," said Shrikant Shenwai, CEO of the Wireless Broadband Alliance. "Nominum's DNS technology and value-added subscriber-centric applications are accelerating digital transformation for service providers, and we look forward to working with them to personalize and enhance the mobile online experience for people everywhere."
"The WBA is an influential knowledge body and decision-making authority that has advanced the cause for ubiquitous Internet access," said Srini Avirneni, CTO for Nominum. "Joining this important organization helps Nominum provide additional support to our customers -- many of them already WBA members -- as we deliver innovative solutions that enhance subscriber value and brand loyalty, fuel revenue growth and bolster competitive advantage.
"DNS is at the heart of all IP-connected networks including Wi-Fi, fixed line and mobile, and plays a crucial role in enabling consistent policy enforcement and a seamless user experience across heterogeneous networks," Avirneni continued. "As service providers increasingly look to Wi-Fi to deliver on their HetNet vision, they require scalable technology and applications that provide a personalized, compelling experience to subscribers -- which is what Nominum offers. Joining the WBA bolsters Nominum's ability to partner with its members and bring their vision to life."
Nominum is a Silver Sponsor of the upcoming Wireless Global Congress, taking place June 27-30 in Liverpool, UK. Avirneni is participating in a panel discussion on the topic "Business Models: Disruption or Duplication?" being moderated by Sue Rudd, research director with Strategy Analytics, along with executives from SK Telecom and Aptilo Networks.
About the Wireless Broadband Alliance
Founded in 2003, the mission of the Wireless Broadband Alliance (WBA) is to champion the development of the converged wireless broadband ecosystem through seamless, secure and interoperable unlicensed wireless broadband services for delivering outstanding user experience. Building on our heritage of NGH and carrier Wi-Fi, WBA will continue to drive and support the adoption of Next Generation Wi-Fi services need coexistence and convergence of unlicensed and licensed networks across the entire public Wi-Fi ecosystem, including IoT, Big Data, Converged Services, Smart Cities, 5G, etc. Today, membership includes major fixed operators such as BT, Comcast and Time Warner Cable; seven of the top 10 mobile operator groups (by revenue) and leading technology companies such as Cisco, Microsoft, Huawei Technologies, Google and Intel. WBA member operators collectively serve more than 3 billion subscribers and operate more than 30 million hotspots globally.
Nominum(tm) is the world's first company to create an integrated suite of DNS-based, subscriber-centric applications to digitally transform service providers and personalize the online subscriber experience.
Nominum N2(tm) solutions leverage the company's market-leading Vantio(tm) DNS software and expert team of data scientists to forge a clear path for service providers to move beyond a network-centric approach to a value proposition that is subscriber-centric and highly differentiated. N2 provides an extensible network services framework that synchronizes digital capabilities with people, processes and systems across the organization to deliver personalized solutions that enhance subscriber value and brand loyalty, fuel revenue growth and bolster competitive advantage.
Nominum is a global software company headquartered in Silicon Valley. Service providers in over 40 countries trust Nominum to enable a safer, more personalized Internet experience and promote greater value to subscribers. Nominum DNS software resolves 1.6 trillion queries around the globe each day-roughly 100 times more transactions than the combined daily volume of tweets, likes, and searches taking place on major web properties. For more information, please visitnominum.com.