Sysomos Launches New Social Ad Targeting and Influencer Discovery Tools
Posted OnJanuary 21, 2016 by Shruthi S
Sysomos, the social intelligence company powered by data science, today announced two new offerings: Sysomos Optimize, designed to help marketers boost paid Social Ad campaigns and Sysomos Influence, a new tool to help quickly find relevant brand influencers and communities.
"Marketers want the ability to make the most informed decisions about their paid media campaigns," said Amber Naslund, chief evangelist and senior vice president of marketing at Sysomos. "Optimize is our first leap toward supporting paid promotions and allowing marketers to precision-target Twitter audiences at scale, leveraging industry-leading data analytics to drive a massive lift in engagement over other targeting methods."
Optimize delivers new ways to increase the reach and relevancy of social campaigns by harnessing analytics to create "look-alike" lists, similar to the original audience targeted and as likely to convert. Marketers can automatically improve the reach of an audience by up to five million more users with look-alike modeling. In addition, self-optimization enables marketers to interpret, measure and improve the success of their campaigns in real-time.
Today, the company also announced the availability of Influence, a new discovery tool that harnesses the power of word-of-mouth and peer influence to help marketers keep a pulse on the individuals and communities most connected to any topic, brand or trend. Unlike other tools, Sysomos Influence maps how communities are connected, identifies the strength and authority of the influencers in a community, offers detailed analysis to help brands effectively engage with influencers in a relevant, meaningful way and finds the up and coming influencers.
"Customers today demand to be heard and expect authentic, personalized and sometimes immediate engagements from brands," said Lindsay Sparks, chief executive officer of Sysomos. "With these new product offerings, we're delivering brands and agencies a world-class customer connection engine that improves over time and provides analysis and insights that can be actioned today."
Optimize key features and usability includes:
- Search and create Twitter lists using targeted keywords via Boolean queries
- Create lists of up to five million Twitter IDs from keywords, Twitter handles, hashtags, bio descriptions, tweet content, community segment (by word cloud) or likeness to an existing audience (look-alike technology)
- Utilize cutting-edge look-alike modeling to expand target lists over time and discover other prospects who share attributes with known audiences and audiences that are engaging
- Get powerful campaign metrics and campaign reporting
Influence key features and usability includes:
- Search by keywords to uncover hundreds of influencers on any topic on Twitter
- Track what influencers are discussing, with whom, and view their social influence
- Find key players driving conversations in specific communities
- Gain insights on community traits and identify connectors between communities
The release of Optimize and Influence follow the recent addition of Sysomos Scout, which provides insights into what events, brands, subjects and activities audiences are engaging with and sharing on Facebook. Visualized in elegant and easy to read dashboards, Sysomos Scout helps marketers better understand Facebook audiences using aggregated and anonymized Facebook Topic Data. These new Sysomos products broaden the rich portfolio of best-in-class solutions, enabling marketers to be more efficient, effective and successful.
Optimize is available for purchase now and Influence is offered in beta starting today. To learn more about Influence and Optimize, click here to register for the Sysomos webinar detailing both products on January 20, 2016 at 10:30 a.m. PST / 1:30 p.m. EST.
Sysomos is the largest independent social intelligence company, working with more than 1,500 customers that include 80 percent of the most valuable global brands. Powered by the industry's most advanced data science platform, Sysomos allows marketers to discover, monitor and engage with billions of online conversations and news stories to give real-time insights about what matters most to brands and more importantly, insights on how to take action quickly. Sysomos is the only social intelligence platform to add image monitoring capabilities with Sysomos Gaze for social media, analytics, and campaign management and reporting. With the Sysomos Expion platform, Sysomos brings industry-leading content management and publishing capabilities, empowering brands to immediately engage with relevant online conversations. Sysomos has offices in seven cities worldwide, including London, New York, San Francisco and Toronto. Learn more at www.sysomos.com.