Tata Elxsi’s RDK Prime on Ultra HD Set-Top-Box designs from STMicroelectronics at CES 2016

Tata Elxsi has announced that it will showcase its RDK Deployment Accelerator Suite (Prime) on STMicroelectronics’ platform at ST’s private suite in Las Vegas during CES, the industry’s major technology showcase, January 6-9, 2016. The ‘Prime’ RDK 2.0 deployment suite will be showcased on ST’s Cannes/Monaco 4K platforms.

Tata Elxsi’s RDK Prime is the globally deployable solution, enabling operators to get off the ground into the RDK world at an accelerated pace.

The key highlights of RDK based Prime solution are:

  • Whitelabelled Solutions: Quickly customizable applications
  • IoT integration: Pioneered off-the-shelf IoT framework integrations
  • Backend: Ready-to-go integrated cloud backend
  • Global Deployability: Robust DVB-stack for Euro versions
  • App Store: Integrated with leading app store solution from Metrological
  • Big-data analytics: Artificial intelligence solution with Tata Elxsi’s analytics framework for RDK
  • Multi-screen support: Monetization across all screen sizes integrated with local adaptive bitrate streaming

Tata Elxsi’s RDK Prime empowers operators to launch value-added services and quickly monetize their investments in SmartHome and IoT deployments, and has licensees spread across the globe.

“There is increasing momentum in adoption of RDK-V & RDK-B across the industry. Tata Elxsi and ST will continue their commitment to bring leading solutions to the operator and the RDK community, providing the best-in-class customer experience with advanced features for Ultra-HD and cloud integrated deployments.” said KP Sreekumar, VP Broadcast Business, Tata Elxsi.

ST was an early supporter of the RDK initiative and continues to collaborate closely with leading ecosystem players such as Tata Elxsi to propose complete RDK-based reference designs for faster time to market,” said Ted Grauch, VP Global Marketing, Consumer Products Division, STMicroelectronics. “Tata Elxsi’s RDK Prime is a complete and independent solution fitting well with the advanced ST ARM®-based system-on-chip portfolio to address the Set-Top Box HD and Ultra HD segments”.

About Tata Elxsi:
Tata Elxsi is a leading global design and technology services company and a part of the $100+ billion Tata Group.

Tata Elxsi has 25+ years of engineering and integration experience, global delivery capability and a rich ecosystem of customers and partners across the broadcast ecosystem. It helps customers across various stages - from assessing technology strategies and developing proof-of-concepts, through actual development, system integration, testing, deployment and maintenance engineering.
Tata Elxsi is a platinum ASP partner to RDK LLC and has directly participated in commercially deployed RDK solutions since 2011. Together with the right mix of system integration and testing capability, pool of RDK experts, partnerships, ready to use infrastructure and solutions; Tata Elxsi is a preferred partner for RDK deployments across the globe.
About RDK:
The Reference Design Kit (RDK) is a pre-integrated software bundle that provides a common framework for powering customer-premises equipment (CPE) from TV service providers, including set-top boxes (STB), gateways, and converged devices.

Supported by more than 200 licensees, RDK is being widely adopted by TV service providers, STB manufacturers, and SoC vendors across the globe.




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