Tata Sky Selects Cloudera to Gain Deeper Insights From Customer Data
Posted OnMay 21, 2015 by Anish S
Cloudera, the leader in enterprise analytic data management powered by Apache Hadoop(TM), today announced that Tata Sky has selected Cloudera to support its big data initiative - to gain deeper customer insights from data gathered on subscribers across the country. Tata Sky is a joint venture between Tata Sons and 21st Century Fox and is one of the largest and leading satellite television providers in India. Cloudera will provide Tata Sky with an enterprise data hub (EDH) to process and scale its analysis of customer data.
Tata Sky has revolutionized Indian home entertainment by empowering television viewers with choice, control, and convenience through a wide array of programming choices and interactive features. Tata Sky will use its Cloudera enterprise data hub to better understand the viewing habits of customers and to create opportunities that enhance and change the viewer's experience.
"Tata Sky being the fastest growing direct-to-home (DTH) providers in India today, needs an infrastructure that will help us scale our data collection, processing, and analysis efforts so we can continue improving the customer experience," said Ravishankar N, Chief Information Officer at Tata Sky. "Implementing an enterprise data hub from Cloudera will allow us to capitalize on the data we collect and cement our position as India's preferred DTH provider."
"This significant customer win demonstrates our growing traction in India, while further cementing Cloudera's platform as the platform of choice for communications providers looking to gain a 360-degree view of their businesses in order to further improve customer satisfaction and drive profit maximization," said Amy O'Connor, big data evangelist and telecommunications subject matter expert at Cloudera. "We're excited to see the business impacts that Tata Sky will realize from using Cloudera's platform and the new avenues that the company will explore with our technology."
Cloudera is revolutionizing enterprise data management by offering the first unified Platform for big data, an enterprise data hub built on Apache Hadoop. Cloudera offers enterprises one place to store, access, process, secure, and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Cloudera's open source big data platform is the most widely adopted in the world, and Cloudera is the most prolific contributor to the open source Hadoop ecosystem. As the leading educator of Hadoop professionals, Cloudera has trained over 30,000 individuals worldwide. Over 1,500 partners and a seasoned professional services team help deliver greater time to value. Finally, only Cloudera provides proactive and predictive support to run an enterprise data hub with confidence. Leading organizations in every industry plus top public sector organizations globally run Cloudera in production.
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